Huge Sale: 70% Off Now

Use our deeply-researched pro-age make-up to look & feel likeyour best version yet

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#1 TUBING MASCARA FOR MATURE WOMEN

3x length & definition. Water-resistant. Clump-free. In 7 iconic shades.

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BEST SELLERS

Airbrushed Skin Primer

Airbrushed Skin Primer

$35.00$10.50
PrimeEyes Eye Brightener

PrimeEyes Eye Brightener

$28.00$8.40
PrimeLash Mascara

PrimeLash Mascara

$28.00$8.40
Perfecting Concealer Pencil

Perfecting Concealer Pencil

$28.00$8.40
Bestseller Bundle

Bestseller Bundle

$56.00$16.80
Instant Coverage Hairline Powder

Instant Coverage Hairline Powder

$28.00$8.40
Color Changing Foundation

Color Changing Foundation

$44.00$13.20
PrimeEyes Glide Eyeliner

PrimeEyes Glide Eyeliner

$28.00$8.40

As seen in

Every Product Made for Sensitive Skin & Eyes

Mega Glam Bundle

Mega Glam Bundle

$84.00$25.20
PrimeEyes Eye Brightener

PrimeEyes Eye Brightener

$28.00$8.40
PrimeEyes Glide Eyeliner

PrimeEyes Glide Eyeliner

$28.00$8.40
PrimeLash Mascara

PrimeLash Mascara

$28.00$8.40

TRUSTED BY OVER 2 MILLION WOMEN

Originally developed to help cancer survivors regain their confidence, Prime Prometics’ best-sellers are now the gold standard for pro-age make-up & skincare.
In a world that pushes women to fight aging, we help them celebrate it.
Our high-performance products enhance mature beauty instantly, while also protecting it for the decades to come.

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COSMETICS WITH HEART

We recognize that breast cancer impacts not just physical health, but also a woman's confidence, identity, and sense of community. Our commitment is to stand with women affected by breast cancer, providing tangible support that uplifts, empowers, and reminds them that they are never alone.

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Real Women.Real Results.

2pcs PrimeBrow Pencil
2pcs PrimeBrow Pencil
$16.80
$56.00
PrimeEyes Glide Eyeliner
PrimeEyes Glide Eyeliner
$8.40
$28.00
Color Changing Foundation
Color Changing Foundation
$13.20
$44.00
PrimeEyes Glide Eyeliner
PrimeEyes Glide Eyeliner
$8.40
$28.00
PrimeEyes Glide Eyeliner
PrimeEyes Glide Eyeliner
$8.40
$28.00
Color Changing Foundation
Color Changing Foundation
$13.20
$44.00

SHOP BY COLLECTION

It provides good definition without being
clumpy. And the elongation, oh my, it's the
best mascara l've ever used & I'm 62 yrs old
and I have tried many mascaras. I will be
ordering PrimeLash again!

Anne F.

As someone who's struggled with tired,
weary-looking eyes, this creamy texture is a
welcome change from messy powde
shadow. It's such an easy and effectiveway
to bring a little lift and brightness to my eyes.

Solia.S

I love that it's water resistant and
hypoallergenic. The buildable formulaallows
me to work up the intensity that I want and the smudger on the other side has saved me
multiple times when I needed to blend the
pigment away.

Lori S.